Download 138 Ways to Generate New, First-Time Gifts by Scott C. Stevenson PDF

By Scott C. Stevenson

Originally released by way of Stevenson, Inc., this functional source presents nonprofit leaders and pros with confirmed equipment and methods for expanding profit from first-time gifters. It gives you step by step methods for motivating nondonors to provide and explains tips to bring up luck via unsolicited mail, calls, phonathons, occasions, on-line giving, and more.

 Important subject matters lined include:

  • Motivating non-donors
  • Attracting first-time company donors
  • Annual giving ideas: limited gifts
  • Employee giving
  • Social media outreach
  • In-kind gifts
  • Increasing go back on junk mail appeals
  • Online giving
  • Prospect research
  • Monthly and annual appeals
  • Expanding your prospect database

Please be aware that a few content material featured within the unique model of this name has been got rid of during this released model because of permissions issues.


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Extra resources for 138 Ways to Generate New, First-Time Gifts

Sample text

Besides, an income source that provides less than 5 percent of a budget is not likely to be critical for long-term success. This rule 42 Finance Fundamentals for Nonprofits probably overstates the support that investments give to budgets, because some investments are for operating reserves. 2). In a specific situation, if information is available on the size of an endowment and the spending rule, then it is preferred to the aforementioned rule defining a presumptive endowment. Notes to financial statements supply important information on endowment, including size and spending formula.

366). Given the lack of agreement among professions on the definition of endowment, Finance Fundamentals for Nonprofits invents what might be called a managerial definition, which is a simplified version of the accountants’ concept: An endowment is a portfolio of investments that provides an organization with a perpetual source of income. The point of having an endowment is to permanently self-subsidize goods and services below their cost of production. The existence of a perpetual source of income to support chronic money-losing activities alters an organization’s financial capacity and raises new issues regarding sustainability, so this book develops formulas to measure capacity and sustainability specifically for endowed organizations.

Sustaining Endowments Sustaining an endowment in perpetuity requires achieving an acceptable trade-off in the portfolio between risk and return and adopting a spending formula such that the spending rate plus the expected long-run rate of Investing 41 inflation is less than, or equal to, the average expected rate of return. Higher spending rates are sustainable only with greater risk exposure due to the typically positive correlation between risk and return. 5 percent of investments over successive three-year rolling periods (DeMarche 1990).

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