By Dominic Strinati
An creation to Theories of pop culture is well known as an immensely important textbook for college students taking classes within the significant theories of pop culture. Strinati offers a serious evaluation of the ways that those theories have attempted to appreciate and review pop culture in sleek societies. one of the theories and concepts the publication introduces are: mann tradition, the Frankfurt university and the tradition undefined, semiology and structuralism, Marxism, feminism, postmodernism and cultural populism. This new version offers clean fabric on Marxism and feminism, whereas a brand new ultimate bankruptcy assesses the importance of the theories defined within the publication.
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Additional info for An Introduction to Theories of Popular Culture, 2nd Edition
Leavis 1932:35)9 Her study is designed to show how the serious, high-brow novel is next. According to MacDonald, mass culture is a threat because it is a homogeneous culture which levels down or debases all culture. ’ He therefore concludes that ‘mass culture is very, very democratic: it absolutely refuses to discriminate against, or between, anything or anybody’ (MacDonald 1957:62). This argument is clearly similar to those we hear today regarding the postmodern traits of contemporary culture.
He argues that ‘Orwell and Hoggart were interested in preserving the “texture” of working-class life against the bland allure of post-war affluence—television, high wages, and consumerism’ (Hebdige 1988:51; cf. pp. 50–52). In his justly famous book The Uses of Literacy, first published in 1957 (a book which has been central to the development of the study of popular culture in Britain) Hoggart tried to document how the traditional and closely knit working-class community was being taken over by what he called ‘a shiny barbarism’.
15 The first, which has things in common with the theory outlined in this chapter, is the one the first set of viewers resort to in accounting for their hostile and ironic response. This ideology of mass culture appears to be more prominent as a public discourse about cultural evaluations of what is good and bad. It underpins the confident critique of the series as yet another example of Americanised mass culture. From this point of view, Dallas serves as a resonant symbol of the Americanisation of Europe.