Download Using Web Analytics in the Library : A Library Technology by Kate Marek PDF

By Kate Marek

Libraries are supplying an ever-increasing share in their providers in the course of the net, a pattern that turns out bound to proceed. for you to consultant purchases and correctly distribute companies and employees time, it’s crucial that libraries and librarians adequately music the use of their web pages and on-line assets. during this factor of Library know-how stories, Kate Marek bargains a pragmatic consultant to net analytics instruments, explaining what librarians want to know to enforce them effectively.Topics comprise: * an summary of net analytics instruments * knowing facts assortment mechanisms * fitting and configuring Google Analytics * potent reporting and research * Case experiences of libraries utilizing net analytics

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Admins will see the link “View Insights” for exporting and viewing page statistics. Note: Facebook Insights are only activated • Views • Most viewed images • Contacts By default, Flickr statistics are not activated, but can easily be turned on. To activate Flickr statistics, go to your Flickr home page. org July 2011 Chapter x 54 once a page has 30 fans, so you need a small fan base in place before you can use Insights. Insights provides a date range interface that can be modified for any recording period.

8 Examples of data to collect and source for the data include the following: page’s discussion board • Wall Posts—Wall posts to your page’s wall See the section “In Depth: Facebook” below for a more detailed description of gathering Facebook statistics. org July 2011 Twitter 52 Facebook Data collected from Facebook Insights data download: • Unique Users—The number of people who have interacted with or viewed your page or its posts. com YouTube Data collected from YouTube: Chapter x • • • • • Subscribers Comments Channel views Individual video views Total video count Photostream” you will notice a chart graphic.

Site testing in the browsers most visitors used revealed a good level of compatibility with the visitors’ use and the existing design, including JavaScript and CSS. • The staff added a Most Viewed Items section to the site’s right-hand menu. While GA reports showed that certain pages were routinely among the most visited, drilling down into the statistics of these reports showed that most people found those pages via search engines. By putting links to the popular pages on the site’s main menu, the librarians were better able to promote the content and enhance its use.

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